Lola Severina

Creative Strategy + Creative Production + Brand Development

Lola Severina is a sustainable self care inspired by the founders Lola (grandmother) and Filipina roots. For this brand identity project, we aimed to embody this legacy by creating a simple and elegant design to appeal to a conscious, grounded consumer that understands luxury means high quality ingredients, sustainable products and ethical practices.

The logo was inspired by the image of a grandmother holding a baby in their arms, while the type and color selections were aimed at attracting this target customer.

We worked on the brand identity, website design & build, brand book and content strategy + production. A whole suite of creative services.

Four colorful round soaps with floral and botanical patterns, arranged on a beige surface, casting shadows in natural light.
Logo with a stylized letter 'L' shaped like a coffee cup and the words 'Lola Severina' in brown font.
A color palette showing five colors with their hex, RGB, HSL, HSV, and CMYK values, described as Charcoal, Brown, Pale Yellow, and Creamy White. The palette includes a black, a brown, a pale yellow, a cream, and a white color swatch.
Typography article discussing primary and secondary typefaces, with highlighted boxes about a soap creator, supporting Filipino artisans, and a 20% discount offer.
A woman in a blue top is applying soap to her shoulder during a shower.
Person holding a white soap with rust-colored embellishments, outdoors near wood and rocks.
Close-up of a purple soap bar with scattered dried lavender flowers on top, set against a plain background.
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Close-up of a woman in a red swimsuit reading a book, with an orange candle on a white towel with orange stripes underneath.
A round soap with a marbled brown and beige pattern, topped with a white web-like design, sitting on a light beige background.