Lola Severina

Creative Strategy + Creative Production + Brand Development

Lola Severina is a sustainable self care inspired by the founders Lola (grandmother) and Filipina roots. For this brand identity project, we aimed to embody this legacy by creating a simple and elegant design to appeal to a conscious, grounded consumer that understands luxury means high quality ingredients, sustainable products and ethical practices.

The logo was inspired by the image of a grandmother holding a baby in their arms, while the type and color selections were aimed at attracting this target customer.

We worked on the brand identity, website design & build, brand book and content strategy + production. A whole suite of creative services.